Evo Medias helps Utah trades and local businesses grow with bilingual, results-driven paid advertising. Google Ads (Search, Display, YouTube), Bing Ads, and retargeting campaigns built around a conversion-focused funnel (Awareness → Consideration → Conversion). We optimize budgets to get the best ROI so you pay less per booked job — and get more customers monthly.
We specialize in visual storytelling and performance marketing for local service businesses. With five years of hands-on experience across landscaping, roofing, concrete, metal building, education, and healthcare industries. We craft Google Ads and retargeting systems that reliably deliver new leads — typically 5–15 direct, qualified leads per month, depending on ad spend and industry. We provide creative services and landing page design, giving local businesses the trust and visibility they need to turn clicks into booked jobs.
Keyword research and negative keyword management
High-intent search campaigns (service + location targeting)
Smart bidding and manual bid adjustments for high ROI
Ad extensions, location & call tracking, conversion tracking
Local landing pages tied to ad groups for maximum relevance
Visual ad creative from our in-house videographer and photographer
YouTube TrueView and non-skippable strategies for brand lift
Display remarketing and contextual targeting for local audiences
View-through conversion tracking and attention metrics
Dynamic and static retargeting (site visitors, quote abandoners)
Cross-platform retargeting across Display, YouTube, and social
Sequential ad messaging to move users down the funnel
CRM/lead list retargeting and offline conversion imports
Awareness: Video, Display, and YouTube campaigns to build recognition
Consideration: Search ads, content retargeting, and educational landing pages
Conversion: Retargeting, lead-form campaigns, and direct call campaigns
Heatmaps, form optimization, and 1:1 CRO (conversion rate optimization)
Spend allocation by funnel stage (30% awareness / 40% consideration / 30% conversion as a starting point — adjusted per results)
CPA and ROAS targets tailored to trade margins and lead value
Weekly performance checks and budget reallocation to top-performing ads
Transparent reporting with call recording and conversion valuation
Local SEO: Targeted city + service pages typically generate 5–10 organic leads per month within 3 months of consistent SEO work.
(Results vary by budget and competition.)
Our paid advertising management fees are simple and transparent: we charge a 20% service fee based on your monthly ad spend.
That means 80% of your budget goes directly toward running your ads on platforms like Google Ads, Bing Ads, and YouTube — ensuring the majority of your investment is working to generate leads.
Example:
Your Monthly Ad Spend: $2,000
Service Fee (20%): $400
Total Monthly Investment: $2,400
Amount Going Directly to Ads: $2,000
This model ensures your campaigns receive the budget they need to perform, while covering the strategy, setup, optimization, creative development, and reporting that drive measurable results.
Why we use this model:
Keeps ad budget allocation clear and straightforward.
Scales with your growth — as you invest more, we manage and optimize more.
Aligns our goals with yours: better results mean you’ll want to scale your campaigns.
*Note: Ad platform costs (Google, LinkedIn, YouTube ect…) are billed separately and go directly to the advertising platforms. Our service fee ensures your campaigns are managed with the highest professional standards to deliver the best ROI possible.
Want more leads from your ads? Let us review your Google Ads, and YouTube and othercampaigns — free of charge.
We’ll show you:
Where you’re overspending
Missed targeting opportunities
How to improve ROI fast
No cost. No obligation. Just actionable insights from a local, bilingual expert.
Search ads can deliver leads immediately. Expect steady improvement in lead volume and CPA after 4–12 weeks as the funnel is optimized.
Yes — our packages are designed for medium to semi large -sized local businesses across Utah County and Salt Lake County.
We can manage paid advertising end-to-end and coordinate with your SEO, web, or social strategies. Full digital marketing retainers are available.
